Privacy Policy

1. Who we are

This website, HomeSalePro, is operated by Marc Marinelli, a registered real estate broker with Property.ca Inc. Brokerage (the “Brokerage”), 500-36 Distillery Lane, Toronto, Ontario M5A 3C4.

In this policy, “we”, “us” and “our” mean Marc Marinelli and the Brokerage. We are responsible for the personal information we collect through this website. We handle it in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and the rules that apply to real estate professionals in Ontario.

2. What we collect

Information you give us

• Your name
• Your email address
• Your phone number
• The address of your home
• Anything else you choose to share when we follow up with you

Information collected automatically

• Your IP address, browser and device type
• The pages you view and how long you spend on them
• The ad or link that brought you to this page, including details such as the campaign name
• The date and time you submit the form, and the version of this page and policy you saw, so we can show what you agreed to
• The result of our spam check, which looks at signals from your browser to tell people from automated programs
• If this page offers address suggestions, what you type into the address box, which is sent to Google to return suggestions
• Your approximate location, based on your IP address
• Identifiers stored in cookies and similar technologies, including those set by the Meta Pixel (see section 5)

We don’t ask for sensitive information such as financial account numbers, government ID numbers or health information. Please don’t include any of it in what you send us.

3. How we use it

• To prepare your home evaluation and send it to you
• To contact you about it, and about your plans, by phone, text or email
• To keep a record of your enquiry, including a backup copy so that no enquiry is lost, and follow up with you
• To measure and improve our advertising and this website
• To protect this website from spam, fraud and abuse
• To meet our legal and regulatory obligations, including real estate record-keeping

We won’t use your information for anything unrelated without asking you first.

4. Your consent

When you submit the form, you consent to us collecting, using and sharing your information as described in this policy, including contacting you about your evaluation.

We keep a record of when you submitted the form and the version of this page and policy you saw, so we can show your consent if we are asked.

You can withdraw your consent at any time. Contact us (details at the end of this page), use the unsubscribe link in any email we send, or reply STOP to any text. Once you do, we will stop contacting you. We may keep a limited record of your request and your withdrawal, as the law requires.

Every commercial email or text we send identifies us and explains how to opt out, as Canada’s Anti-Spam Legislation (CASL) requires. If you give us your phone number, we may call you about your evaluation. We follow the National Do Not Call List rules that apply to us, and we will honour any request to stop calling.

5. Cookies, the Meta Pixel and analytics

We use cookies and similar technologies to make this page work, to understand how it is used, and to measure our advertising.

Meta Pixel

We use the Meta Pixel, a tool from Meta Platforms, to see how people respond to our ads on Facebook and Instagram. The Pixel records events such as visiting this page and submitting the form, along with technical information like your IP address and browser details. Meta receives this information. It may use it to measure ad performance, to show our ads to people who may be interested, and for its own purposes under its own privacy terms. We set up the Pixel to share only the information needed to measure results.

Analytics

We may use web analytics tools to understand things like which pages are visited and how long visitors stay. We use this information to improve the page.

Spam protection

To keep the form safe from automated programs, this page loads Cloudflare Turnstile. It looks at signals from your browser, such as your IP address and device details, to decide whether you are a person. It runs whether or not you click Accept, because the form can’t be protected without it.

Your choices

• The Meta Pixel and analytics stay off unless you click Accept in the notice that appears the first time you visit. If you don’t accept, they don’t run. The spam protection described above and address suggestions, if offered, are part of how the form works and are not turned off by this choice. To withdraw your acceptance later, clear this site’s data in your browser and the notice will appear again.
• Block or delete cookies in your browser settings. Doing so may affect how this page works.
• Control the ads you see on Facebook and Instagram in your Meta ad preferences.
• Opt out of interest-based advertising from participating companies through Your AdChoices (Canada).
• Read Meta’s Privacy Policy to see how Meta handles information.

6. Who we share it with

We share personal information only as needed to run this page and deliver your evaluation:

• Property.ca Inc. Brokerage, the brokerage Marc works with. Its own privacy policy also applies to information it holds.
• Follow Up Boss, the client management system where we record and follow up on enquiries.
• People who work with Marc on enquiries, such as his assistant, who see your information so they can follow up with you.
• Vercel, which hosts this website and runs the small program that receives your form.
• Cloudflare, whose Turnstile service helps us block spam and bots. Cloudflare’s Privacy Policy applies.
• Google, which provides the spreadsheet where we keep a backup record of enquiries and, if this page offers address suggestions, the service that supplies them. Google’s Privacy Policy and Terms of Service apply.
• Meta, through the Meta Pixel, as described in section 5.
• Advisers, regulators and authorities, when the law requires or allows it.

These providers handle information on our behalf or, in the case of Meta, Google and Cloudflare, under their own privacy terms for the services described above. We don’t sell your personal information, and we don’t share it with anyone for their own marketing.

7. Where it is stored

Some of our service providers are located in, or store information in, the United States or other countries. Your information may therefore be processed outside Canada, and may be accessible to courts, law enforcement and national security authorities in those countries under their laws.

8. How long we keep it

We keep your information for as long as we need it to provide your evaluation, follow up with you, and meet our legal and regulatory record-keeping obligations. When we no longer need it, we securely delete or anonymize it. We apply the same limits to backup copies, such as the spreadsheet. If you ask us to delete your information sooner, we will, unless the law requires us to keep it.

9. How we protect it

This website uses HTTPS encryption. Form submissions go through a protected server instead of straight to third parties, and we use spam protection and access controls on the systems that hold your information, and the backup spreadsheet is private to us and the people who handle enquiries. No method of sending or storing information is completely secure, so we can’t guarantee absolute security. We take reasonable steps to protect what you share with us.

10. Your rights

You can ask us at any time to:

• Show you the personal information we hold about you
• Correct anything that is inaccurate
• Withdraw your consent
• Delete your information
• Explain how we have used or shared it

Contact us using the details at the end of this page. We may need to confirm your identity first, and we will respond within 30 days.

11. Questions and complaints

If you have a question or concern about how we handle your information, contact us first, using the details at the end of this page, and we will do our best to resolve it. If you are not satisfied, you can contact the Office of the Privacy Commissioner of Canada.

12. Changes to this policy

We may update this policy from time to time. The year at the top shows when it was last updated. We will post any material changes on this page.

13. Important notices

Home evaluations

A home evaluation from this website is an opinion of value based on a comparison with recent sales of similar properties. It is not an appraisal and shouldn’t be relied on as one for lending, legal or tax purposes.

Brokerage

Marc Marinelli is a registered real estate broker with Property.ca Inc. Brokerage. You can confirm a registration on the Real Estate Council of Ontario (RECO) website. This website is not intended to solicit buyers or sellers who are already under contract with another brokerage.